In a landmark moment for both spirits and motorsport culture, PATRÓN Tequila has become the first-ever official tequila partner of the Formula 1 Paddock Club—a prestigious, behind‑the‑scenes hospitality experience reserved for VIP guests at some of the world’s most iconic Grand Prix events. This collaboration marks a thrilling new chapter in tequila’s global journey, elevating its presence on one of the most elite international stages.

Paddock Club access has long been synonymous with exclusivity: unparalleled views of the track, private pit lane tours, world‑class culinary experiences, and unforgettable celebrations shared among passionate fans and industry insiders. Now, these moments will be paired with handcrafted tequila experiences, as PATRÓN bars take center stage inside the Paddock Club lounges throughout the 2022 F1 season—beginning with the FORMULA 1 GRAND PRIX DE MONACO.

Excellence in tequila and excellence on the track are driven by the same uncompromising pursuit of craft.” — Kathy Parker, PATRÓN Tequila

At the heart of the partnership is the PATRÓN Pole Position Paloma, the signature cocktail designed to capture the spirit of both worlds. Fresh, vibrant, and effervescent, its combination of PATRÓN Reposado, grapefruit juice, lime, agave syrup, and sparkling water invites toast after toast—perfect for celebrating victories, milestones, and the pure thrill of the race.

“Just as PATRÓN goes to extraordinary lengths to deliver perfection in every drop of our 100% naturally perfect tequila, that same tireless dedication to perfection can be seen in F1—from the drivers, to the crews, to the passionate fans who live for the sport,” said Kathy Parker, President & Global Chief Marketing Officer of PATRÓN. Her words underscore a simple truth: excellence in tequila and excellence on the track are driven by the same uncompromising pursuit of craft.

Formula 1’s Director of Race Promotion & Hospitality, Chloe Targett‑Adams, echoed the sentiment: the collaboration brings together two worlds defined by performance, precision, and celebration. With PATRÓN cocktails now part of the Paddock Club experience, fans get more than a front‑row seat to history—they get to savor it, one glass at a time.

From Monaco to circuits around the globe, this partnership ensures that every checkered flag moment is met with refined flavor. For tequila lovers and racing aficionados alike, PATRÓN’s presence in the Paddock Club is more than a sponsorship—it’s a toast to the artistry, passion, and shared pursuit of perfection that unite these two great cultural icons.